PPC Strategy

AI Max makes Search flexible for conversational demand. The real question is what automatic campaigns mean for Google and for paid media when search becomes conversational.

Ana Kostic · 7 min

You’ll learn how to move beyond basic radius targeting and use postcode-level data to scale Local Inventory Ads in the areas that matter most. The article gives you a practical framework for increasing local visibility, store visits and sales.

Teodor Yordanov · 18 min

We tracked 2,882 UK advertisers running ChatGPT Ads in July - here's who's winning and what the new bidding tools mean for your account.

Mery Hayles · 3 min

Every Google Ads account I've inherited has some of the same mistakes. Campaign overlap. Doubled-up conversions. Find out how to fix common issues here.

Russell Welch · 11 min

Whether you sell furnaces, cooling towers, power generators, or any other high-value technical solution with a long sales cycle, the fundamentals of paid media are different from almost every other industry.

Alex Aguirre · 4 min

There is no secret "hack" for stopping ChatGPT ads serving against irrelevant conversations, because there are no negative keywords and it appears the only lever is one free-text context hint. This is a real before-and-after of what happened when I rewrote mine on a live account

Joss Froggatt · 5 min

How to design a Google Ads experiment you can trust, choose the goal metric that keeps you honest, and act on a result that comes back inconclusive.

Craig Graham · 9 min

If your budget-limited campaigns have been beating their tCPA or tROAS targets, Google will start enforcing the number in settings from 17 August. Here is what to review and adjust before the deadline.

Ana Kostic · 11 min