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AI Search & GEO

Generative search, AI Overviews and the GEO and AEO work that earns the citation.

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AI Search & GEO

Why AI Search Hype Won't Save Weak SEO (And What Works in GEO)

Every GEO audit I run fails on the basics: sites lacking crawlability get skipped by LLMs, while fixing JS rendering on a big e-commerce platform with over 40,000 SKUs boosted ChatGPT citations by 34%

Vassi Marinova-Kaseva · 4 min

AI Search & GEO

Stop Clicking, Start Prompting: How I Use GSC’s New AI Features (Agency vs. In-House Playbook)

You'll know exactly how to use GSC's AI Configuration Bar and Generative AI reports to work faster, report smarter, and optimise for Google's AI-driven search experience.

Vassi Marinova-Kaseva · 10 min

Articles in this section

Why AI Search Hype Won't Save Weak SEO (And What Works in GEO)

Stop Clicking, Start Prompting: How I Use GSC’s New AI Features (Agency vs. In-House Playbook)