An open publication for the people who do the work
The SEM Dispatch is a community-contributed media publication for search engine marketing, led by paid media. Vetted practitioners from around the world share what they have actually learned, and our editorial team reviews every piece before it goes to press.
The Principles of the Press
Practitioners, not pundits
Everyone who writes here has spent at least 1 year in the channel. The advice comes from real accounts, real budgets and real mistakes, not from the sidelines.
Vetted, then edited
Open does not mean unchecked. We approve every contributor personally, and an editor reads each piece for accuracy and originality before it runs. Our editing is light: we tighten where it helps, but we never rewrite your voice.
Paid media first
We cover the whole of search marketing, but paid media is our specialism and our flagship. It is where our deepest expertise lives.
Why we exist
The best thinking in search marketing rarely makes it into public. It lives in private Slack channels, in conference talks nobody recorded, and in the heads of practitioners who are too busy doing the work to write it down. The SEM Dispatch exists to change that, by giving experienced practitioners a credible, well-edited place to publish.
We are open in spirit. The knowledge belongs to the community, the contributors keep their names on their work, and the bar for quality is set by editors who have done the job themselves.
The publication runs 3 desks: Paid Media, SEO and AI & Automation. Content and Social are scaffolded and open when we have the contributors to do them properly. Paid Media, as our specialism, carries the deepest coverage and the largest contributor base. Every desk answers to the same editorial team, and nothing runs on any of them without an editor reading it first.
Nothing here is advertising disguised as editorial. Where a contributor has a commercial interest, it is declared in plain sight. Trust is the only currency a community publication has.
The Editorial Team
Every filing is read by an editor before it runs. They are practitioners too: their own work sits on the register alongside everyone else’s, held to the same bar.
Become a contributor
At least 1 year in search marketing and something worth sharing? We would love to read your pitch.
Apply to writeContributors are practitioners who run search marketing, in agencies or in-house. If your company sells to marketers, we would love to talk about a partnership: info@byltmedia.com.
One editor-curated email. The updates that matter, the noise filtered out.
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