What changed this week, and why it matters to your accounts.
AI Max campaigns went from the cleanest cohort in retail Search to the dirtiest in nine months. Here is what that means for your Black Friday budget.
We tracked 2,882 UK advertisers running ChatGPT Ads in July - here's who's winning and what the new bidding tools mean for your account.
If your budget-limited campaigns have been beating their tCPA or tROAS targets, Google will start enforcing the number in settings from 17 August. Here is what to review and adjust before the deadline.
