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What's happening in ChatGPT Ads? A round up from August 2026
We tracked 3,286 UK advertisers running ChatGPT Ads in August (up 14% MoM): here is how commercial adoption, creative copy, and automated bidding are shaping up.
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What changed this week, and why it matters to your accounts.
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Retail is heading into Black Friday with bot traffic surging. Here's what to do to minimize wasted ad spend
AI Max campaigns went from the cleanest cohort in retail Search to the dirtiest in nine months. Here is what that means for your Black Friday budget.
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What's happening in ChatGPT Ads? A round up from July 2026
We tracked 2,882 UK advertisers running ChatGPT Ads in July - here's who's winning and what the new bidding tools mean for your account.
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tCPA and tROAS Are Getting a Makeover. Here Is What to Do Before 17 August
If your budget-limited campaigns have been beating their tCPA or tROAS targets, Google will start enforcing the number in settings from 17 August. Here is what to review and adjust before the deadline.