PPC
How to Download Data from Google Merchant Centre. And Why.
I use two spreadsheet formulas to find missing products and analyse Google Merchant Centre data. Find out how to download and manipulate TSV files here.
PPC
Search advertising, from match types to bidding to query mining.
Articles in this section
PPC
Broad Match Works. But Is That Really Enough?
Two groups of searches containing the same search modifier produced very different conversion rates but surprisingly similar CPAs. Here’s why hitting your Target CPA or ROAS can hide opportunities to improve efficiency.
PPC
DJ or chef? How Google remixes your ads for every AI Mode conversation
Google is serving up your existing search ads inside AI Mode, but never the same ad twice: it recombines your RSA assets into a unique headline for every conversation.
PPC
How to Build a Test & Learn Roadmap for Your Paid Search Account
The real cost of not having a testing roadmap isn't bad tests; it's forgetting what you already learned. Here is how to build a living repository that lasts.
PPC
16 PPC Interview Questions You'll Actually Get Asked
After 50+ PPC interviews in 11 years, I've learned hiring managers all test for the same thing: real, specific knowledge, not buzzwords. Here are the 16 questions they keep asking, and the answers that worked.
PPC
Findings from a Similar Landing Page in a Foreign Region
Different audiences have different preferences for what they want to see when landing on your page from an ad. I have the results to back it.
PPC
Why do so many businesses make the same Google Ads mistakes?
Every Google Ads account I've inherited has some of the same mistakes. Campaign overlap. Doubled-up conversions. Find out how to fix common issues here.
PPC
How Feed Optimisation Drove 37% More Revenue, Beating Peak Season
Google only knows what your feed tells it. Recategorising one client's 17K-product feed, no-bid, budget, or structure changes, drove +37% revenue and +32% ROAS, beating the previous peak season. Here's how it works.