AI Max campaigns went from the cleanest cohort in retail Search to the dirtiest in nine months. Here is what that means for your Black Friday budget.
Google's AI Max for Shopping brings generative product titles and a dedicated report. Why the static feed era is ending, how this echoes SA360 inventory management, and the guardrails needed before turning it on.
Same month, one account: Meta claimed 435 sales, GA4 gave it 104, Google Ads booked 1,464, GA4 counted 2,239. Four numbers, none agree and here is what to do now.
Delivered ROAS is decided by the auction, not by you. Breakeven MER can be derived: 1 divided by contribution margin. Here is the full loop I run against it.
Two groups of searches containing the same search modifier produced very different conversion rates but surprisingly similar CPAs. Here’s why hitting your Target CPA or ROAS can hide opportunities to improve efficiency.
Google is serving up your existing search ads inside AI Mode, but never the same ad twice: it recombines your RSA assets into a unique headline for every conversation.
Different audiences have different preferences for what they want to see when landing on your page from an ad. I have the results to back it.
We ran a split test on brand terms across a 120k-session account and increased Combined SERP CTR (SEO+PPC) by 10.4%. Here is what we found.
