PPC

Every Google Ads account I've inherited has some of the same mistakes. Campaign overlap. Doubled-up conversions. Find out how to fix common issues here.

Russell Welch · 11 min

Google only knows what your feed tells it. Recategorising one client's 17K-product feed, no-bid, budget, or structure changes, drove +37% revenue and +32% ROAS, beating the previous peak season. Here's how it works.

Kyryl Terletskyi · 9 min

Every PPC instinct you have built on years of Google habits breaks on ChatGPT Ads, and this piece maps where.

Joss Froggatt · 4 min

The best PPC results don’t come from better bidding strategies alone. They come from understanding the business behind the account, asking better questions and building the relationships that give you the answers.

Dez Calton · 8 min

Find out how AIOs are disrupting PPC performance, and what actions you can take today to protect your campaigns.

Mery Hayles · 6 min

Google is auto-migrating DSA, broad match, and auto-assets to AI Max from September 2026. Here is what you actually control, and how to migrate on your own terms first.

Teodor Yordanov · 16 min

Campaign-level negative keywords, granular brand exclusions, and channel-level reporting have all landed in Performance Max. Here is what actually changed and how to use it.

Teodor Yordanov · 14 min

The debate about Performance Max versus Standard Shopping campaigns has produced more heat than light. The honest answer depends on the account, the catalogue and the measurement setup. A structured framework for making the right call for your specific situation.

Teodor Yordanov · 5 min