PPC
How two months running ChatGPT Ads had me unlearning Google Ads
Every PPC instinct you have built on years of Google habits breaks on ChatGPT Ads, and this piece maps where.
PPC
Search advertising, from match types to bidding to query mining.
Articles in this section
PPC
Why Being Great At Google Ads Isn’t Enough
The best PPC results don’t come from better bidding strategies alone. They come from understanding the business behind the account, asking better questions and building the relationships that give you the answers.
PPC
Are AI Overviews Killing Your PPC Performance? What The Data Tells Us
Find out how AIOs are disrupting PPC performance, and what actions you can take today to protect your campaigns.
PPC
AI Max for Search Is No Longer Optional: What the September Migration Means for Every Advertiser
Google is auto-migrating DSA, broad match, and auto-assets to AI Max from September 2026. Here is what you actually control, and how to migrate on your own terms first.
PPC
Performance Max Gets Real Controls: Campaign-Level Negatives, Brand Exclusions, and Channel Reporting Are Now Live
Campaign-level negative keywords, granular brand exclusions, and channel-level reporting have all landed in Performance Max. Here is what actually changed and how to use it.
PPC
Performance Max versus Standard Shopping: a decision framework for ecommerce teams
The debate about Performance Max versus Standard Shopping campaigns has produced more heat than light. The honest answer depends on the account, the catalogue and the measurement setup. A structured framework for making the right call for your specific situation.
PPC
Performance Max feed architecture: the variables Google does not tell you about
Most Performance Max underperformance is a feed problem. The campaign structure and bidding get the attention, but it is the product data quality, title logic and custom labels that determine what gets served, to whom and at what margin.
PPC
Broad match deserves a second look, with the right safeguards in place
Broad match has a reputation it mostly earned in 2018. The match type has changed significantly, and dismissing it entirely is leaving incremental volume on the table. Here is how to give it a fair trial without blowing your budget on irrelevant queries.