Learn how to spot when Target ROAS is quietly choking a budget-capped Google Ads account, and why removing the target restored ROAS from 7x to 22.5x on the same spend.
When the right move is to wait on bids and targets, there is still useful account work: search term, placements, measurement checks, and post-click review that clean waste without resetting Smart Bidding.
A client had 98 call conversions in two months, but most of them weren't relevant. Find out how I fixed it without losing call volume.
B2B buyers complete 70% of their research anonymously before talking to sales. Here is how agencies can use intent anomaly spikes to build targeted account lists before competitors arrive.
A UK challenger brand cut CPA by 76% by rewriting copy to buyer intent rather than changing bids. Here is how to use search queries to fix positioning before the brand tracker even reports back.
We tracked 3,286 UK advertisers running ChatGPT Ads in August (up 14% MoM): here is how commercial adoption, creative copy, and automated bidding are shaping up.
AI Max campaigns went from the cleanest cohort in retail Search to the dirtiest in nine months. Here is what that means for your Black Friday budget.
I use two spreadsheet formulas to find missing products and analyse Google Merchant Centre data. Find out how to download and manipulate TSV files here.
