PPC

I use two spreadsheet formulas to find missing products and analyse Google Merchant Centre data. Find out how to download and manipulate TSV files here.

Russell Welch · 10 min

Same month, one account: Meta claimed 435 sales, GA4 gave it 104, Google Ads booked 1,464, GA4 counted 2,239. Four numbers, none agree and here is what to do now.

Kyryl Terletskyi · 12 min

Two groups of searches containing the same search modifier produced very different conversion rates but surprisingly similar CPAs. Here’s why hitting your Target CPA or ROAS can hide opportunities to improve efficiency.

Dez Calton · 11 min

Google is serving up your existing search ads inside AI Mode, but never the same ad twice: it recombines your RSA assets into a unique headline for every conversation.

Joss Froggatt · 10 min

The real cost of not having a testing roadmap isn't bad tests; it's forgetting what you already learned. Here is how to build a living repository that lasts.

Maria Correia · 6 min

After 50+ PPC interviews in 11 years, I've learned hiring managers all test for the same thing: real, specific knowledge, not buzzwords. Here are the 16 questions they keep asking, and the answers that worked.

Maria Correia · 11 min

Different audiences have different preferences for what they want to see when landing on your page from an ad. I have the results to back it.

Lee Britton · 4 min