B2B buyers complete 70% of their research anonymously before talking to sales. Here is how agencies can use intent anomaly spikes to build targeted account lists before competitors arrive.
Most bad account decisions come from touching campaigns when the right move was to wait: here is a four-state framework for knowing which side of that line you are on.
We tracked 3,286 UK advertisers running ChatGPT Ads in August (up 14% MoM): here is how commercial adoption, creative copy, and automated bidding are shaping up.
I use two spreadsheet formulas to find missing products and analyse Google Merchant Centre data. Find out how to download and manipulate TSV files here.
Same month, one account: Meta claimed 435 sales, GA4 gave it 104, Google Ads booked 1,464, GA4 counted 2,239. Four numbers, none agree and here is what to do now.
Two groups of searches containing the same search modifier produced very different conversion rates but surprisingly similar CPAs. Here’s why hitting your Target CPA or ROAS can hide opportunities to improve efficiency.
Google is serving up your existing search ads inside AI Mode, but never the same ad twice: it recombines your RSA assets into a unique headline for every conversation.
The real cost of not having a testing roadmap isn't bad tests; it's forgetting what you already learned. Here is how to build a living repository that lasts.
