PPC
When Call Assets Go Rogue
A client had 98 call conversions in two months, but most of them weren't relevant. Find out how I fixed it without losing call volume.
Russell Welch
Founder / Digital Marketing Consultant at The Robin's Egg
Silver ContributorRussell makes a difference to organisations that make a difference. Working in the digital marketing industry since 2012, they have masses of experience with Google Ads, SEO, analytics and more. They focus their efforts on helping charities, non-profits, local businesses, and other sustainable, value-based organisations. Their writing has appeared on sites like Search Engine Land, Search Engine Watch, and of course, The SEM Dispatch.
Writes with Russell Welch
Paid MediaSEO
3Articles
2026Since
Russell Welch joins The SEM Dispatch.
Filed by Russell Welch
PPC
How to Download Data from Google Merchant Centre. And Why.
I use two spreadsheet formulas to find missing products and analyse Google Merchant Centre data. Find out how to download and manipulate TSV files here.
PPC
Why do so many businesses make the same Google Ads mistakes?
Every Google Ads account I've inherited has some of the same mistakes. Campaign overlap. Doubled-up conversions. Find out how to fix common issues here.