Microsoft Clarity announces Agent Activity for AI agent visits
Microsoft says Clarity's new Agent Activity shows which AI agents visit your site and where they hit friction. Its 4 November 2026 post gives no availability or pricing for it or two other features.
Microsoft Clarity is meant to show you which AI agents visit your website and where they get stuck, if the capability reaches your account. Microsoft announced Agent Activity, Conversational Analytics and Brand Agents on 4 November 2026, but the announcement post gives no availability or pricing for any of them. Treat this as a feature list until you have seen the detail.
What changed
Microsoft Advertising published the post on 4 November 2026, written by Nabil Naghdy, Director of Product Management, Microsoft AI. It names three new Clarity capabilities.
Agent Activity. Microsoft Advertising describes it as a way to "See which agents visit your website, what actions they take, and where they encounter friction." The post says agents visit websites for customers to research products, fill in forms and complete purchases.
Conversational Analytics. Users ask questions about their website in plain language and get recommendations that Microsoft says are backed by real session recordings.
Brand Agents. Microsoft says these make your products discoverable in Microsoft Copilot and Bing, and help local customers find services and book appointments.
The premise. The post opens with the claim that non-human traffic has now overtaken human traffic on the web, and that AI agents are a fast-growing part of it. The only support is a footnote to an NBC News article headed "Bot web traffic has overtaken human web traffic, data shows". The post gives no figures of its own, and the claim is about the web at large, not about any particular site.
Availability. The post does not say which of the three is generally available, in pilot, rolling out or planned. It sends readers to the full announcement on the Clarity blog for details "including availability and how to get started". The Microsoft Advertising post does not establish those details, and this article does not assign a status to any of the three.
What this means for specialists
If Agent Activity works as described, it gives a first-party view of agent visits inside Clarity. The post does not say whether agent visits are separated from human sessions elsewhere in Clarity, so do not assume your existing session numbers have changed, or that they have not.
The "friction" wording is the useful part. Microsoft's own description puts agents on the same forms and purchase steps you already work to improve for people. Once the data exists, those steps are worth checking from the agent's side as well as the human one.
Treat Conversational Analytics as a claim to test. Microsoft's description is "recommendations backed by real session recordings", and the full Clarity announcement is where to check what that means in practice.
Brand Agents is the least specific of the three. Microsoft describes Brand Agents as making products discoverable in Microsoft Copilot and Bing, and the post does not say how it relates to Microsoft Advertising campaigns, product data or organic listings. For ecommerce and local service accounts, it is a discovery route to investigate in the linked full Clarity announcement.
What to do this week
- Open the full announcement on the Clarity blog, linked from the Microsoft Advertising post, and note the availability and how-to-get-started details for each of the three capabilities.
- Open Clarity for your sites and look for Agent Activity and Conversational Analytics. Record whether each is visible to you.
- Walk through the actions the post says agents take on your site: researching a product, filling in a form, completing a purchase. Note any step that would stop a visitor.
- Check the full Clarity announcement for how Conversational Analytics recommendations are supported by session recordings.
- For local service clients, check the path from finding a service to booking an appointment, since Brand Agents is described as helping local customers do exactly that.
- Search for your products in Microsoft Copilot and Bing and note how they appear today. That records your current product visibility.
What we do not know yet
- Availability. Nothing in the post says what is live, in pilot, rolling out or planned, and no dates are given for any of the three.
- Pricing. Not stated.
- Markets and access. The post names no countries, languages or account requirements.
- How Agent Activity identifies agents. It does not say which agents are covered or how visits are classified.
- How Brand Agents works. The post does not explain how products reach Copilot and Bing, or whether it connects to Microsoft Advertising.
- Results. No outcomes are reported for any of the features, and none should be assumed.
Sources & Further Reading
- Microsoft Advertising: What's new in Microsoft Clarity: Agent insights, faster answers, and AI discoveryhttps://about.ads.microsoft.com/en/blog/post/november-2026/whats-new-in-microsoft-clarity-agent-insights-faster-answers-and-ai-discovery
