On-Page SEO

Showing 1–2 of 2 articles

News

Master the Search Page: How I Am Combining SEO and PPC to Maximise Visibility while Slashing Budget Waste

We ran a split test on brand terms across a 120k-session account and increased Combined SERP CTR (SEO+PPC) by 10.4%. Here is what we found.

Vassi Marinova-Kaseva · 4 min

AI Search & GEO

Stop Clicking, Start Prompting: How I Use GSC’s New AI Features (Agency vs. In-House Playbook)

You'll know exactly how to use GSC's AI Configuration Bar and Generative AI reports to work faster, report smarter, and optimise for Google's AI-driven search experience.

Vassi Marinova-Kaseva · 10 min

Tagged articles

Master the Search Page: How I Am Combining SEO and PPC to Maximise Visibility while Slashing Budget Waste

Stop Clicking, Start Prompting: How I Use GSC’s New AI Features (Agency vs. In-House Playbook)