Senior Paid Marketing Specialist at Pivotal
Bronze ContributorSenior Paid Marketing Specialist at Pivotal with 5+ years of experience running performance-driven PPC campaigns across Google Ads, Meta Ads, and Microsoft Ads. I specialise in Google Shopping, PMax, and feed optimisation, managing a diverse portfolio of e-commerce and lead generation clients. Based in Norwich, UK, I combine data-driven strategy with hands-on campaign execution to maximise ROI and client results.
Writes with Kyryl Terletskyi
Kyryl Terletskyi joins The SEM Dispatch.
Google only knows what your feed tells it. Recategorising one client's 17K-product feed, no-bid, budget, or structure changes, drove +37% revenue and +32% ROAS, beating the previous peak season. Here's how it works.
