Strategy
The click got easier to buy, and harder to understand
Same month, one account: Meta claimed 435 sales, GA4 gave it 104, Google Ads booked 1,464, GA4 counted 2,239. Four numbers, none agree and here is what to do now.
Kyryl Terletskyi
Senior Paid Marketing Specialist at Pivotal
Silver ContributorSenior Paid Marketing Specialist at Pivotal with 5+ years of experience running performance-driven PPC campaigns across Google Ads, Meta Ads, and Microsoft Ads. I specialise in Google Shopping, PMax, and feed optimisation, managing a diverse portfolio of e-commerce and lead generation clients. Based in Norwich, UK, I combine data-driven strategy with hands-on campaign execution to maximise ROI and client results.
Writes with Kyryl Terletskyi
Paid Media
2Articles
2026Since
Kyryl Terletskyi joins The SEM Dispatch.
Filed by Kyryl Terletskyi
PPC
How Feed Optimisation Drove 37% More Revenue, Beating Peak Season
Google only knows what your feed tells it. Recategorising one client's 17K-product feed, no-bid, budget, or structure changes, drove +37% revenue and +32% ROAS, beating the previous peak season. Here's how it works.