PPC
How two months running ChatGPT Ads had me unlearning Google Ads
Every PPC instinct you have built on years of Google habits breaks on ChatGPT Ads, and this piece maps where.
Joss Froggatt
Product Marketing Manager
Bronze ContributorJoss Froggatt is a Product Marketing Manager at Adthena and a multi award-winning paid search mind. He spent years in the PPC trenches at leading UK agencies. Before this Joss served as a police officer. This background gave him an unconventional edge in threat detection and behavioural analysis. He translates this investigative mindset into modern search strategy, and has a big fascination around the decision making process. His day job sees him delivering top notch positioning, enablement and GTM for AI Search products.
Writes with Joss Froggatt
Paid MediaAI & Automation
1Article
2026Since
Joss Froggatt joins The SEM Dispatch.