Google's AI Max for Shopping brings generative product titles and a dedicated report. Why the static feed era is ending, how this echoes SA360 inventory management, and the guardrails needed before turning it on.
Google only knows what your feed tells it. Recategorising one client's 17K-product feed, no-bid, budget, or structure changes, drove +37% revenue and +32% ROAS, beating the previous peak season. Here's how it works.
Most Performance Max underperformance is a feed problem. The campaign structure and bidding get the attention, but it is the product data quality, title logic and custom labels that determine what gets served, to whom and at what margin.
