Strategy
The Mentality Shift Behind AI Max
AI Max makes Search flexible for conversational demand. The real question is what automatic campaigns mean for Google and for paid media when search becomes conversational.
Campaign Structure
Tagged articles
Social Media Advertising
What Andromeda Actually Changed and What Your Account Structure Should Look Like Now
Andromeda rewired what Meta optimises for. Most accounts still fight the algorithm. Here is the structural response that actually works in 2026.