What's happening in ChatGPT Ads? A round up from August 2026
We tracked 3,286 UK advertisers running ChatGPT Ads in August (up 14% MoM): here is how commercial adoption, creative copy, and automated bidding are shaping up.

Senior Product Marketing Manager, Adthena
Silver ContributorWith a background managing millions in ad spend for major brands, Mery Hayles is an ex-agency PPC expert turned Senior Product Marketing Manager at Adthena - the AI search intelligence platform used by enterprise brands and agencies to track competitive paid search activity across Google and emerging AI surfaces. She specialises in translating search intelligence into actionable insight for paid search teams.
Writes with Mery Hayles
Mery Hayles joins The SEM Dispatch.
We tracked 3,286 UK advertisers running ChatGPT Ads in August (up 14% MoM): here is how commercial adoption, creative copy, and automated bidding are shaping up.
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