What's happening in ChatGPT Ads? A round up from July 2026
We tracked 2,882 UK advertisers running ChatGPT Ads in July - here's who's winning and what the new bidding tools mean for your account.

Senior Product Marketing Manager, Adthena
Silver ContributorWith a background managing millions in ad spend for major brands, Mery Hayles is an ex-agency PPC expert turned Senior Product Marketing Manager at Adthena - the AI search intelligence platform used by enterprise brands and agencies to track competitive paid search activity across Google and emerging AI surfaces. She specialises in translating search intelligence into actionable insight for paid search teams.
Writes with Mery Hayles
Mery Hayles joins The SEM Dispatch.
We tracked 2,882 UK advertisers running ChatGPT Ads in July - here's who's winning and what the new bidding tools mean for your account.
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