PPC
Are AI Overviews Killing Your PPC Performance? What The Data Tells Us
Find out how AIOs are disrupting PPC performance, and what actions you can take today to protect your campaigns.
Mery Hayles
Senior Product Marketing Manager, Adthena
Bronze ContributorWith a background managing millions in ad spend for major brands, Mery Hayles is an ex-agency PPC expert turned Senior Product Marketing Manager at Adthena - the AI search intelligence platform used by enterprise brands and agencies to track competitive paid search activity across Google and emerging AI surfaces. She specialises in translating search intelligence into actionable insight for paid search teams.
Writes with Mery Hayles
AI & Automation
1Article
2026Since
Mery Hayles joins The SEM Dispatch.