AI in Advertising
The Best Self-Made Automation Tool I've Built
The tool that saved me around 90-180 of manual hours & helps improve overall relevance performance on the account.
Alex Aguirre
Global Paid Media Manager
Silver Contributor🌐Experienced Global Paid Media Manager with a strong background in digital marketing and PPC. Starting as a freelance graphic designer, I advanced to marketing roles in both Spain and the UK, eventually specializing in search marketing. My career includes positions at leading agencies like Dentsu, where I quickly moved up to be Senior Paid Search Analyst, and my current role at FlixBus managing the global paid media strategy for over 40 markets. 💡My expertise spans strategy development, PPC management, and data analysis, with certifications in Google Ads and a solid foundation in web design and development.
Writes with Alex Aguirre
Paid MediaAI & Automation
2Articles
2026Since
Alex Aguirre joins The SEM Dispatch.
Filed by Alex Aguirre
Strategy
What Paid Media on Industrial B2B taught me
Whether you sell furnaces, cooling towers, power generators, or any other high-value technical solution with a long sales cycle, the fundamentals of paid media are different from almost every other industry.