Paid Social

A Google Sheets template that turns a Meta Ads Manager export into hook rate, hold rate and cost per ThruPlay, so creative decisions rest on retention, not gut feel.

The exact columns for a paid-social testing sheet, plus the three decision rules that stop a test being read too early, judged on the wrong number, or forgotten before it teaches you anything.

A step-by-step walkthrough of implementing Meta's Conversions API Gateway through Stape, aimed at lifting Event Match Quality without hand-rolling a server.

Meta's official public database of every active ad on Facebook, Instagram and Messenger, searchable by advertiser, keyword and country with no login, the baseline paid-social spy tool.

Meta's official Python SDK for the Marketing, Conversions and Pages APIs, the first-party way to pull ads data for custom reporting without a third-party wrapper that breaks on API changes.

Meta's own documentation on implementing the Conversions API correctly and improving Event Match Quality, the baseline every third-party CAPI tutorial is checked against.

A working checklist for Meta pixel and Conversions API signal quality, covering event match quality, deduplication, advanced matching and the consent-mode interaction that quietly zeroes your EU signal.

TikTok's official gallery of high-performing auction ads pulled from real campaigns, filterable by industry, region, objective and format, free to browse with no ads account.

A naming convention for paid-social UTMs plus a few Google Sheets validation formulas that flag a broken tag before it ships, so your reporting stops splitting one campaign across nine spellings.