Strategy
The LinkedIn Ads Structure Mistake That Costs You Lead Quality
Most brands judge LinkedIn Ads on cost, not structure. A year of account work shows the real loss sits in lead quality, not CPL.
Sveva Coltellacci
Head of Performance Marketing
Bronze ContributorI've worked in digital advertising for 12 years and currently lead the paid media team at Pro Web Consulting, a Google Premier Partner agency in Switzerland, for enterprise B2B and B2C clients. LinkedIn Ads is my main area of specialization, and I've been building expertise on Microsoft Ads as well. I also speak regularly at international conferences on LinkedIn Ads and first-party data strategy, and I'm a Semrush Ambassador. I publish monthly on our agency blog and on LinkedIn. I'm also a proud mum of two little children and I'm a very sporty woman (skiing, ice skating, tennis, volleyball and rowing)
Writes with Sveva Coltellacci
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2026Since
Sveva Coltellacci joins The SEM Dispatch.