How to Build a Test & Learn Roadmap for Your Paid Search Account
The real cost of not having a testing roadmap isn't bad tests; it's forgetting what you already learned. Here is how to build a living repository that lasts.
PPC Media Buyer
Silver ContributorI’m a Digital Marketing professional and my name is Maria João Correia. I have more than a decade of experience in the dynamic world of digital marketing. My career has been shaped by diverse experiences across industries, geographies, and cultures, shaping me into a professional with a global vision and a passion for creating impactful campaigns. Although I began my undergraduate degree in Marketing at the Porto Institute of Accounting and Administration, I chose to direct my energy toward practical experiences and projects, which have been fundamental to building my career. I firmly believe that education takes many forms, and my hands-on approach has provided me with the skills and insights necessary to achieve excellence in this field. My professional journey began as a Social Media Intern and evolved into leadership roles, including Director of Paid Search in London and Media Buyer in Luxembourg. This global perspective allows me to combine creativity, data-driven strategies, and cultural sensitivity to achieve measurable results. At the moment, living in the UK, I´m pursuing the Paid Media specialisation and gaining deeper understanding of this field.
Writes with Media Troopers
Maria Correia joins The SEM Dispatch.
The real cost of not having a testing roadmap isn't bad tests; it's forgetting what you already learned. Here is how to build a living repository that lasts.
After 50+ PPC interviews in 11 years, I've learned hiring managers all test for the same thing: real, specific knowledge, not buzzwords. Here are the 16 questions they keep asking, and the answers that worked.