Carl Walker

Head of Marketing

Senior marketer and growth strategist specializing in data-driven marketing automation and AI-powered customer acquisition. With over 25 years in marketing and product development, and 6+ years leading marketing across Web3, DeFi, and fintech platforms, he's driven 4.5M+ app downloads, generated 33,000% ROAS through performance optimization and real-time market intelligence and led over $2b in TVL growth. Carl leads the global marketing strategy for blockchain and SaaS projects, building infrastructure and analytics foundations using AI-driven systems that react to market conditions in real-time. His expertise spans growth hacking, multi-channel campaign automation, community building, marketing and team strategy, and marketing analytics (Google Analytics, Looker Studio, Dune Analytics). Carl has managed 70+ product launches across 25+ blockchains, scaling customer acquisition up to 30,000+ monthly paying users. He combines technical developer depth, product marketing, and strategic marketing to help build teams that scale data driven systems.

Writes with Carl Walker