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    <title>Master the Search Page: How I Am Combining SEO and PPC to Maximise Visibility while Slashing Budget Waste</title>
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    <description>We ran a split test on brand terms across a 120k-session account and increased Combined SERP CTR (SEO+PPC) by 10.4%. Here is what we found.</description>
    <pubDate>Tue, 18 Aug 2026 00:00:00 +0000</pubDate>
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    <author>Vassi Marinova-Kaseva</author>
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    <title>Stop Clicking, Start Prompting: How I Use GSC’s New AI Features (Agency vs. In-House Playbook)</title>
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    <description>You&apos;ll know exactly how to use GSC&apos;s AI Configuration Bar and Generative AI reports to work faster, report smarter, and optimise for Google&apos;s AI-driven search experience.</description>
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